Proposal software for marketing agencies
Project fees, monthly retainers, media and production allowances and separately priced add-ons, in a proposal that looks like your own work and holds its formatting in the PDF.
Who this is for
- Marketing, brand, design and digital agencies of 10 to 500 staff
- Agencies that combine a project fee with a monthly retainer
- Agencies that pass media or production spend through as an allowance
- Agencies where an account director or managing partner approves fees
How these firms price work
Agency fees mix a fixed project fee, a monthly retainer with a minimum term, pass-through allowances for media and production, and add-ons priced separately. Feebeaver holds each as a fee structure, so the proposal states what is fee and what is allowance.
| Item | Basis | Fee |
|---|---|---|
| Brand strategy and positioning | Fixed fee | $32,000 |
| Identity and guidelines | Fixed fee, 2 milestones | $48,000 |
| Content and social, ongoing | Monthly retainer, 12 months, minimum $6,000 | $7,500 per month |
| Paid media management | Monthly fee, 12 months | $3,500 per month |
| Production | Allowance, billed at cost | $20,000 |
| Photography day | Fixed fee, priced separately | $4,800 |
Sample figures. In Feebeaver each row is computed from a fee structure in your library, so the basis, rates and caps are set once by a principal and applied on every proposal.
From scoping call to accepted fee
Set up your rate card and retainer tiers
Project fees, retainer tiers with minimums and allowances are fee structures.
Assemble the proposal
Start from a template with your credentials pages, pick the client and add the fee rows.
Approval before sending
An account director or managing partner approves from the review queue.
Client accepts online
The client accepts with a click and downloads a PDF that matches the screen.
Compared with general proposal tools
Agencies have been the core audience for general proposal tools, which are strong on templates and engagement tracking. Feebeaver's case is fee logic: retainers with minimums and allowances as first-class fee types, and approvals on every plan.
- Fee logic built for services pricing, not a quantity times price table
- Approval rules on every plan; approvers never need a paid seat
- Editor, client view and PDF share one render path
- No send limits on either plan
Pricing for marketing agencies
Professional is $29 and Firm is $49 per creator per month billed annually. Approvers are free, so partners and principals who review proposals do not need a seat. Approval rules are included on both plans. 14-day free trial, no card.
Marketing agencies questions
Can we show a retainer and a project fee in one proposal?
Yes. Recurring and once-off fees sit in one fee table, with the term stated on the recurring row.
Can we set a minimum on a retainer?
Yes. Optional minimum monthly amounts are supported on recurring fees.
Can we show allowances separately from fees?
Yes. Allowance rows are labeled as such, so the client sees fee and pass-through spend separately.
Does Feebeaver track engagement with the proposal?
Feebeaver records sends, acceptance and decline, and notifies you of each. It does not provide per-section time analytics.
Can we use our own fonts and palette?
Yes. Brand palette, logo and embedded fonts apply across templates.
Feebeaver launches the week of November 30, 2026
Get early access and we will email you when sign-up opens. 14-day free trial, no card required.